Snapchat-eBay alliance opens new marketing opportunities – Newsday

Young buyers are most comfortable buying through social media channels. In fact, fueled by Gen Z and Millennial social media users, shopping on social media platforms is expected to reach $1.2-trillion globally by 2025, according to Accenture. So it’s no wonder that among the latest new alliances, online shopping site eBay has partnered with Snapchat, a popular photo and video messaging app, allowing shoppable eBay listings to be shared on Snapchat. “Partnerships like this bring together these two worlds and create the serendipitous shopping experiences that kids are craving,” says Laura McCracken, global leader for the Social Commerce initiative of Accenture, which specializes in IT services and consulting. Younger buyers generally Gen Z and Millennials (roughly age 10-41) are spending most of their time on social media, she says. “They discover things as they go,” she says. Laura McCracken, who leads a social commerce initiative at Accenture. Credit: Accenture And that’s driving commerce through social media platforms, McCracken says. In fact, Gen Z and Millennial social media users will account for 62% of global social commerce spend by 2025, according to Accenture. How it works This new alliance offers a seamless way to promote eBay listings on Snapchat, she says. Snapchat walked its…
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