This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. After launching its first open-prompt AI Lens to paying users last month, Snapchat is now making it available to all users, as it looks to latch onto the broader AI creation trend. Snapchat’s “Imagine” Lens gives users the opportunity to re-create and/or re-contextualize their Snaps, through conversational prompts in-stream. And now, anybody can try it out for themselves. As explained by Snap: “ We’ve now made the Imagine Lens available to all Snapchatters in the U.S., no subscription required, and we are beginning to expand it to additional international markets starting with Canada, Great Britain and Australia […] With the Imagine Lens, your creativity is the only limit. Just type in your idea, watch it come to life, and share your creation with friends, your Story, or even beyond Snapchat.” Snap’s even offered some creative examples of Imagine Lens usage to get you thinking: Turning an everyday office into a slippery slip-and-slide Trying on Halloween costume inspo before committing to a look Coming up with the perfect reply when nothing else quite fits the moment Though
Read More











