Snapchat Expands App Promotion Options with New Formats, Targeting Tools and More

Ainvest Thursday, Aug 28, 2025 4:50 pm ET 1min read Snapchat has introduced new promotional options, including Sponsored Snaps, improved target cost bidding, App End Cards, and playable app ads, to help app advertisers improve campaign results in the app. These options are designed for SKAN and non-SKAN-enabled campaigns and aim to provide more responsive app campaigns and control ad costs. The new features are part of Snapchat’s “App Power Pack” and are expected to appeal to app advertisers looking to reach the platform’s young audience. Snapchat has introduced a new suite of advertising tools designed to improve app marketing campaign results. The “App Power Pack” includes Sponsored Snaps, improved target cost bidding, App End Cards, and playable app ads. These features are designed to cater to both SKAN (Snap Kit Analytics Network) and non-SKAN-enabled campaigns, offering more responsive and cost-effective app campaigns. The “App Power Pack” introduces Sponsored Snaps, which are chat inbox-based ads that have shown an 18% lift in unique conversions for both app installs and in-app purchases [1]. Additionally, the suite includes an AI-powered cost-per-acquisition (CPA) bidding strategy that optimizes ad delivery based on a set target CPA and budget, reducing the need for manual bid
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