The evolution of all social media giants has been colossal. They are no longer a simple messaging platform or a source of entertainment. The impact that these apps have on our lives is immeasurable and at the same time it has opened up several opportunities for the people. Users have found an opportunity to showcase their talents and even get recognition for it. Musicians, dancers, artists, chefs have all taken up these platforms. All this changed when trade and business were introduced into it. These platforms then evolved into a mediator for trade and people who previously didn’t have access to reach several people and publicize their products now found an opportunity to do so. Watching the growth and evolution of these apps, multiple companies recognized the gains they could make and started advertising their products or interest by also demanding the assistance of popular content creators and celebrities who were active on these platforms. Advertising for these companies also helped users earn revenue from these platforms. This resulted in monetizing these platforms and revenue has been flowing through it ever since. Social media platforms like Instagram and Facebook have been the frontrunners in this initiative and Snapchat has finally…
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