Snapchat introduces Public Profiles for Businesses

Public Profiles for businesses on Snapchat enables all brands to stay connected with their audiences.Snapchat will now allow businesses of all sizes a free, permanent home on Snapchat to house all unique content. Announced at Snap Partner Summit 2021, Public Profiles will give brands the ability to get discovered organically, engage with customers, build a following, sell products, and manage profiles – all from one discoverable place.They will enable brands to connect with customers organically by highlighting useful and engaging content. Additionally, through public profiles, brands can showcase existing Lens AR Experiences, and share shoppable products directly within the Snapchat app. Alongside these features, brands will have access to insights for their businesses. It will also allow Snapchatters to subscribe to brand profiles and stay up-to-date with content, new product launches and more.Key features of a Public Profiles include -i) Public Stories to share latest updates and behindthe scenes to drive deeper connections with theSnapchat communityii) AR Lenses to give Snapchatters immersive ARexperiences. Once linked to the Profile, these Lenseswill also be discoverable through both SnapchatSearch and Lens Exploreriii) Highlights to permanently showcase the best-curated content such as public snaps, stories, photos, and videos. This is the best way for…
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