Snapchat is adding more users, topping 750m a month – Moneyweb

That’s 25% more than the 600 million monthly users that Snapchat, known for its disappearing photo messages, was attracting 10 months ago. By Alex Barinka and Aisha Counts, Bloomberg 19 Feb 2023  08:12  Image: Gabby Jones/Bloomberg Snap Inc.’s social-media app is adding users at a faster clip, reaching more than 750 million per month, Chief Executive Officer Evan Spiegel said. That’s 25% more than the 600 million monthly users that Snapchat, known for its disappearing photo messages, was attracting 10 months ago. For the year through April 2022, the monthly count rose 20%, the company said. “All of this was achieved as a result of the changes we made to our business and despite the deceleration to our revenue growth,” Spiegel said Thursday to an audience of investors at a meeting in Santa Monica, California. Those investors were listening for signs that the company’s plan to shift its strategy is paying off. Snap last year said it was scaling back operations and narrowing its focus to three priorities: adding users and getting them to spend more time on Snapchat; jump-starting revenue growth; and investing in augmented reality technology. The new numbers signal that the app can continue to expand its
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