Snap Inc. announced its first quarter 2023 financial results. Revenues were $989 million versus $1.01 billion estimated, down 7%. The Snapchat company has a net loss of $329 million, up from $360 million year over year. Stock market crash. It seems that they have underestimated the impact of Apple’s ATT which is now damaging them, contrary to Facebook which was able to equip itself in time for the purpose and presented good results in this first quarter of the year. Overall, daily users are growing 15% year over year, but it hasn’t grown in the US for three consecutive quarters. And even in Europe, the growth in the number of users is minimal. So, as the infographic shows, growth is happening in the rest of the world. In the USA and Europe, Snap collects 80.6% of revenues. Therefore the rest of the world accounts for less than a fifth of total revenues. Furthermore, for a general ARPU (“Average Revenue Per User”) of $2.58, this is $6.37 in the United States, $1.70 in Europe, and $1.70 in the rest of the world. on the other hand, it amounts to only one dollar.In short, the number of users grows where it yields
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