Snapchat has announced that its “Imagine Lens”—the platform’s first open prompt AI image-generation tool—is now available for free to all users in the United States. Initially launched in September for premium subscribers, the Lens lets users edit Snaps or create new ones using creative text prompts. What is imagine lens? The new AI-powered Lens enables users to transform their photos with prompts such as “Turn me into an alien” or “Show me a grumpy cat.” Users can also use it to experiment with Halloween costumes, reimagine friends in new looks, or generate entirely fresh visuals. The generated results can be shared directly with friends, posted to Stories, or even exported beyond Snapchat—making it one of the app’s most engaging AI features to date. Competing in AI creativity race The broader release of Imagine Lens comes as Meta and OpenAI expand their AI video-generation tools. Meta’s AI Studio and OpenAI’s Sora now allow users to create short videos or realistic avatars, raising the bar for creative expression. For instance, Sora enables users to generate lifelike videos of themselves after a one-time video and audio recording. These AI avatars, known as “cameos,” can be shared among friends—allowing them to co-star in digital
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