To celebrate India’s 73rd Republic Day celebration, Snapchat India has introduced geofilters, new filters, stickers, Bitmojis, and hyperlocal geofilters. It will also be running an influencer campaign that will include people from across the nation to inspire the public to be a part of “the shared essence of Republic Day.” In addition, Snap will be driving an initiative with brands like Vivo, Oppo, and Samsung to advertise these special lenses for their phones. The lenses are accessible via the app and accessible by clicking using the Explore tab. According to the press release issued by Snapchat, which is the company that owns Snap behind Snapchat, the new lens-based geofilters, Republic Day themed lenses stickers, hyperlocal geofilters, and bitmoji geofilters will enable users to mark the day of the nation on the app. The company claims that the new lenses come with their own cap that is decorated with the tricolor. It also offers those who use the lens a happy Republic Day. There’s a section on Lens Explorer of Snapchat that contains community-created Republic Day special lenses. The company claims it has launched a variety of enhancements to those Republic Day AR lenses to mark that Republic Day.
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