Snapchat Launches First Open Prompt AI Lens – Yahoo Finance

Skip to navigation Skip to main content Skip to right column Sun, Sep 7, 2025, 3:38 PM 2 min read This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat is taking another step into generative AI, with its new “Imagine” Lens, which enables users to recreate images from the Snap camera or their camera roll using text prompts. As you can see in this example, much like Meta’s “Imagine Yourself” AI option, or YouTube’s “Dream Screen,” or TikTok’s “AI Self” process, or even Snapchat’s own “Dreams” AI option, Snapchat’s new Imagine option will give you another way to use AI to re-contextualize your selfies, and/or other images. As explained by Snap: “ Today we’re introducing the Imagine Lens, our first Open Prompt Image Generation Lens. With the Imagine Lens, Snapchatters can create, edit, and recreate Snaps simply by entering their own prompts, then seamlessly share them with friends, post to their Story, or outside of Snapchat.” So it’s different from Snap’s Dreams Lens, which it launched back in 2023, in that this process enables you to enter in a description for your AI generation.
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