Snapchat Launches New AR Art Experiences to Encourage Cultural Engagement

Snapchat has launched a new digital art series, in partnership with The Los Angeles County Museum of Art (LACMA), which will see three new AR monuments made available to users in the app. As explained by Snap: “Paying tribute to the changing landscapes and histories of Los Angeles, LA based artists and Snap AR creators have collaborated to design Lenses that elevate perspectives from across the region using Snap’s AR technology. All three works can be found at locations around LA, as well seen by looking through the Snapchat Camera.” The AR artworks, viewable through the Snap Camera, include new digital installations by Judy Baca, Sandra de la Loza and Kang Seung Lee. Snap users can examine the pieces, which are locked to physical locations, in place as intended, while users not able to travel to the installations themselves are able to scan the Snapcodes at lacma.org/monumental and re-create a similar experience where they are. It’s the latest in Snap’s ongoing effort to create new forms of artistic expression through digital mediums, with Snap also working with renowned modern artists like Jeffrey Koons, Damien Hirst, KAWS and more on various similar AR art activations. It’s a good way to help…
Read More