Snapchat Launches New Integration with Strava, Enabling Users to Showcase their Fitness Activity

Snapchat has launched a new AR Lens integration, in partnership with fitness app Strava, which enables users to provide interactive, visual updates of their Strava activity. As you can see in these images, the new Stava integration provides new overlay options, with data from Strava then integrated into your Snap camera display, facilitating new forms of engagement with your fitness progress. As explained by Snap: “With a few taps, the Strava Activity Lens allows Snapchatters to take a Snap or post a Story that instantly tells the tale of recent workouts. Whether you’re walking around the city with friends or training for your next race, this AR experience helps you better tell the story of every effort on Snapchat.” With over 100 million registered Strava users, the new integration will help provide additional exposure potential for Snap’s tools, which could also, importantly, play a part in helping Snap increase its appeal to older audiences. Back in September, Snapchat CEO Evan Spiegel sent a 4,000 word memo to staff which outlined the company’s key areas of focus to get the business back on track, after a period of significant challenge due to shifting data privacy rules and the global economic downturn.…
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