Snapchat Launches New Support Program for Emerging Black Creators

Snapchat has announced the launch of a new accelerator program for Black creators, which will see Snap provide ongoing financial support, training and more to 25 emerging stars over the next year. As outlined in the video, selected creators will receive $10k in funding per month for 12 months through the program, along with early access to Snap features, a new Google Pixel phone, and other support measures. As explained by Snap: “We partnered with Google Pixel, UNCMMN, and Westbrook Media to support participants with some of the best devices, industry mentors, hands-on learning experiences and financial backing. These creators will be selected based on their unique voices, alignment with Snap’s values, and vision for their career, without giving preference to follower numbers or previous brand partnership experience.” The program is part of Snap’s 523 initiative, which provides support for small content companies and creators from underrepresented groups. Snapchat also has its Yellow program targeted towards entrepreneurs who are building businesses, brands, and products ‘that can contribute to human progress’, and in combination, the company now has a range of initiatives designed to help those from less privileged backgrounds gain traction and build a career via the app. “In our 2021…
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