Snapchat Outlines Themed Activations for Super Bowl LVII | Social Media Today

Snapchat has outlined its various activations for Super Bowl LVII, including team Lenses, Bitmoji outfits, themed Spotlight challenges, and more. The most popular addition will likely be Snap’s team Lenses, which enable you to virtually show your support for the Chiefs or the Eagles in the app. The Lenses utilize Snap’s ever-improving Live Garment Transfer technology, which is able to track and respond to the users’ movement, giving you a more realistic perspective on how each jacket will look in real life. And you can actually purchase one: “Snapchatters can also visit NFLShop.com from the Lens to purchase the jersey” This kind of direct eCommerce linkage is a key area of growth for Snap, which also extends to Bitmoji fashion, another element of Snap’s Super Bowl activation. Snap, eventually, would like to integrate full lines of Bitmoji clothing from various fashion providers, with users then able to test out digital versions of their items on their characters, before potentially making an actual purchase. Snapchat’s also added a world-facing State Farm Stadium Lens, which will feature live data, including scores, the game clock and play-by-play stats.  Snapchat will also showcase exclusive NFL programming throughout the week via Discover, while there’ll also
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