Snapchat parent acquires mapping startup Pixel8earth

LOUISVILLE — Snap Inc. (NYSE: SNAP) acquired Louisville-based Pixel8earth Inc. at some point in the first quarter of the year, likely to bolster its mapping capabilities. The parent company of social-media app Snapchat first disclosed that it had made an acquisition of an unnamed company for $7.6 million in its quarterly report to the U.S. Securities and Exchange Commission last week. The news was reported by startup publication TechCrunch. A Snap representative confirmed the acquisition to BizWest but declined to comment further. Pixel8earth was developing software that took submitted photographs and stitched them together into a crowdsourced 3D map of various areas. In a blog post, the company said it would be joining Snap as part of its augmented-reality and Snap Map teams. The Snap Map feature allows users to submit and see public Snapchats from across the world. © 2021 BizWest Media LLC LOUISVILLE — Snap Inc. (NYSE: SNAP) acquired Louisville-based Pixel8earth Inc. at some point in the first quarter of the year, likely to bolster its mapping capabilities. The parent company of social-media app Snapchat first disclosed that it had made an acquisition of an unnamed company for $7.6 million in its quarterly report to the U.S. Securities…
Read More