Snapchat Reaches 250 Million Users in India | Social Media Today

Snapchat has reached a new usage milestone in India, with the app now up to 250 million Indian users. That means that India is now Snap’s biggest user market, with the nation making up more than a quarter of Snap’s overall audience. As per Snap: “ The India digital opportunity is massive, and Snapchat India is strategically poised to capitalise on this growing opportunity by bringing culturally relevant experiences to Indian audiences through local content initiatives, partnerships, and maintaining a dedicated focus on regional creators through Spotlight and Stories. ” In terms of audience specifics, Snapchat says that 90% of its Indian audience is aged between 13 and 34, while on usage, 80% of its Indian users engage with its AR elements daily. India is also Snap’s second-largest AR developer market. The app has been steadily growing in the Indian market for some time, really since the launch of its updated Android app back in 2019, which had been a point of controversy, in that Snap, for a long time, did not make Android connectivity a priority. Indeed, back in 2017, a former Snap employee claimed that Snap CEO Evan Spiegel had specifically noted that he didn’t care about expansion
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