Snapchat Relaunches Partner Solutions Program to Provide More Assistance Options for Advertisers

As it looks to build on its rising momentum, Snapchat has re-launched its marketing partner program, which redefines its two partner categories to better clarify the types of assistance and guidance options available. As explained by Snapchat: “Introducing our new Global Partner Solutions program – a partnership with industry-leading companies that help advertisers connect with the Snapchat community in exciting, innovative ways. From strategic collaboration to creative execution and campaign optimization, our select group of partners make advertising on Snapchat simple for advertisers looking for managed and ad technology solutions.” Originally launched back in 2016, Snap’s first advertising partner program split the providers into two sections: Ads Partners and Creative Partners. With Snap’s platform evolving, it’s now looking to provide more specific assistance via its partner categorization tiers. You’ll note that the creative element has seemingly been removed, but Snap’s Creative Partners Program has now also been rolled into the broader marketing partners banner. So while ‘creative’ is not specifically noted in these descriptions, it’s a part of the overall offering, with most of the creatives in the ‘Certified Partners’ list. As noted, Snapchat has been gaining momentum of late, with younger audiences, in particular, aligning with the platform and its more privacy-focused…
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