Snapchat rolls out OOH campaign targeting advertisers, urging them to connect with Gen Z

Snapchat is making a loud, vibrant statement with its latest out-of-home (OOH) campaign aimed squarely at advertisers. The messaging couldn’t be clearer: If you want to connect with Gen Z, Snapchat is the place to be. With the campaign slogan “It’s Time to Advertise on Snapchat,” the platform is urging brands and marketers to take action with punchy, attention-grabbing taglines like “DON’T CRY OVER POOR ENGAGEMENT. SNAP OUT OF IT.” and “GEN Z’S ATTENTION IS ON SNAPCHAT. BE THE CENTRE OF IT.” Ankit Goyle, Head of Marketing, Snapchat  – India, said, “‘It’s Time to Advertise on Snapchat’ campaign shows our commitment to helping brands connect with India’s Gen Z, who are shaping culture and the economy. The campaign is simple, straight forward, fun and really gets straight to the point on how to engage with this cohort. It’s a friendly nudge to rethink the old way of doing things and explore Snapchat that presents multi ad formats that are winning attention.”   Gen Z is more than just a demographic—they are culture drivers with an estimated spending power set to reach a staggering $2 trillion by 2035. In India alone, there are 377 million Gen Zers, making them the most influential
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