Snapchat Shares New Insights into How Users are Celebrating Asian and Pacific Islander Heritage …

With Asian and Pacific Islander Heritage Month now underway, Snapchat has shared some new research into how its users are planning to mark the event, and also, what they expect from brands and other organizations in regards to showing their support for API communities. The API community has been subjected to increased tension in recent months, with race-based violence on the rise. That makes the event this year even more important, and Snapchatters are looking to use it as a prompt to increase their understanding of the key issues at play. As explained by Snapchat: “We found from many Snapchatters a desire to educate themselves about API communities, and see brands commit to fighting racial discrimination publicly. Nearly 3 in 5 Snapchatters say brands have a responsibility to condemn racism, hate, and discrimination.” The brand element here is significant, and is obviously an important note for businesses that are active in the app. Indeed, Snapchatters expect that brands will be looking to use their voice to show solidarity with API communities. “According to Snapchatters in Canada (46%) and the US (39%), the most important step brands can take during Asian Pacific Islander Heritage month is to speak out against anti-Asian hate crimes.…
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