Snapchat Shares New Insights into the Potential for Brands to Connect with Audiences in the App

A few years back, when Meta copied Snapchat’s Stories format, and made it into its own on Instagram, it seemed like Snapchat was going to struggle to remain relevant in the evolving social media landscape. But Snap stuck to its guns. It doubled down on its key use case, in connecting friends, and it continued to develop its still industry-leading AR tools and features, which has enabled Snapchat to both maintain relevance, while also building the foundations for a stronger future. And now, that connective capacity has it well-placed to boost its appeal to ad partners, with its focus on joy and positive engagement facilitating new opportunities. As explained by Snap: “Snapchatters come to the app and actively engage, sharing as much content as they receive. This spirit of sharing and connection creates a natural home for brands to enter the conversation, providing an opportunity to enter directly into a Snapchatters’ inner circle and begin to establish a relationship with them. And with Snapchatters 30% more likely to make a purchase on social media compared to non-Snapchatters, it’s more important than ever for your brand to be present on Snapchat.” Underlining this, Snap has shared some new insights into how…
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