Snapchat Shares New Insights into What Motivates and Inspires Gen Z Consumers

What are Gen Z consumers looking for in brand messaging, and how do social media promotions influence their purchase decisions? Snapchat recently sought to dig deeper into the key trends via a new study, conducted in partnership with Omnicom Media Group, which looked at the key motivations of Gen Z consumers, and how brands can best align their messaging with evolving expectations. As per Snap: “Context matters for this generation and how brands show up – through messaging and media selection. If brands nail these two concepts, they’re already winning. Don’t worry, it’s not a complete redrawing of the plan, but rather a meaningful adjustment in your planning process that will help you move the needle among Gen Z.” The main finding is that Gen Z consumers are increasingly loyal to businesses that speak about social issues, post information about such, or promote social change. “Gen Z expects brands to be drivers of social change and look for fair labor practices, inclusivity and sustainability. There are several ways in which brands can create socially impactful content that focuses on how the people, environment and product are treated. Diversity also came out as a big driver of societal impact for this generation
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