Snapchat snaps up Shark Tank and Bondi Rescue in content deal

Included in the new programming the deal brings to Snapchat will be popular shows Bondi Rescue (Totem), MasterChef Australia (Banijay) and Shark Tank Australia (Little Dot).The Snapchat Discover feed is essentially a means for publishers and brands to connect with audiences who are able to subscribe to particular channels and watch content from publishing partners.In Australia, Snapchat has 6.3 million monthly active users, according to a March 2021 study by Social Media Statistics Australia and according to Snapchat, the platform reaches 90 per cent of 13-24 years olds and 75 per cent of 13-34 years old in Australia.The new content deals is likely part of a strategy to keep younger audiences on the platform as TikTok continues to push into the mainstream.Ms Carter said these new partnerships will help accelerate growth in Snapchat’s Australia audience,“The continued commitment and investment in local content will only help accelerate that and really demonstrate our investment in this market and the importance of the Australian market,” she said.“It reflects our understanding of how talented and creative Australian businesses could be, both from a commercial perspective, but also in terms of the way that they are producing content for the soundtrack generation.“I’m confident that more…
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