Snapchat teams up with Republic Records to launch virtual 'Band Tees' merch collection

The music and wider digital entertainment industry has recently seen a rise in virtual fashion-related partnerships.In December, Warner Music Group partnered with digital fashion retailer DRESSX, allowing its artists to design their own virtual fashion lines.Epic Games, the developer of Unreal Engine and hit game Fortnite, recently invested in CLO Virtual Fashion, a provider of digital garment solutions.Now, Snapchat has introduced a collection of virtual ‘Band Tees’ for Bitmoji, the avatars used by Snapchat users.(Bitmoji is a personal avatar creation platform that allows users to create custom cartoon-like avatars that represent themselves. The platform was developed by Bitstrips and later acquired by Snapchat in 2016.)For the first merch collection, Snapchat has teamed up with Republic Records to release six new ‘digital merch tops’.The debut collection features six digital merch tops from artists like Greta Van Fleet, Jonas Brothers, Kim Petras, Lil Wayne, Metro Boomin and Nicki Minaj.According to Snapchat, the virtual band tees give fans “a new way to show their support for their favorite artists”.Snapchat also claims that the new feature provides artists with a promotional platform.Snapchat users can get Band Tees collection merch for their Bitmoji by navigating to their Profile screen, selecting Bitmoji and then tapping on
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