Snapchat to add in-app Amazon shopping – Yahoo News

A year after working with Amazon to let Snapchat users ‘try on’ glasses using augmented reality then buy pairs they like, the companies announce they will begin to let people buy things from Amazon without leaving the Snapchat app (Kirill KUDRYAVTSEV)Amazon on Tuesday confirmed it is partnering with Snapchat-parent Snap to let users of the ephemeral messaging service buy things from the online retail titan without leaving the app.Snap shares shot up more than 7 percent on the news, ending the formal trading day at $12.15 per share.”For the first time, customers will be able to shop Amazon’s Snapchat ads and check out with Amazon without leaving the social media app,” a spokesperson for the online retail platform said in response to an AFP inquiry.”Customers in the United States will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Snapchat as part of the new experience.”In-app shopping will be available for select products advertised on Snapchat and sold at Amazon, the spokesperson added.People will be able to link their Snapchat and Amazon accounts to take advantage of the in-app shopping feature, according to Amazon.Snap and Amazon last year unveiled a collaboration that let
Read More