Snapchat Touts the Rising Value of AR for Promotions | Social Media Today

Have you considered the potential AR for your 2023 promotions? Snapchat’s already seeing good levels of success with its AR shopping activations, which it continues to advance in line with the latest developments in device tech. And with AR set to become an even bigger interactive element, with the expected arrival of AR glasses at some stage in the next few years, it could be worth paying attention to the latest AR advances, and considering if and how they might fit into your promotional strategy. Underlining this, Snapchat has today shared that Walmart’s recent Catalog-Powered Shopping Lenses reached over 35 million users in the app, leading to more than 161 million virtual trials of featured Walmart items. That’s significant, especially when you also consider Snap’s full user base is 363 million daily actives. Indeed, Snap says that over 250 million of its users – or 72% of its active user base – engage with AR elements in the app every day, and as this becomes a more common, habitual practice, and more people get accustomed to using virtual try-on tools and other digital elements, the expectations around AR shopping are rising, which could provide even more opportunities for brands. Snap’s AR
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