Snapchat turned Snap Map into a custom visual adventure – Mashable

Newly launched “Layers” in Snap Map show public stories or personal memories tied to a location. Now its easier to tool around the world from the comfort of your smartphone. Credit: Snap, Inc. Snapchat’s solution for  making Snap Map more fun, useful, and ripe for partnership opportunities — without making it too cluttered — has finally gone live.First announced in May, Snapchat’s new “Layers” feature launches Wednesday. Layers are pretty much what they sound like: Enabling a layer superimposes all sorts of content or information about locations on the map, giving the user an at-a-glance view of specific categories of things, that they can turn on or off, instead of just dots. Snap debuted the concept of Layers with upcoming layers from food reviews site The Infatuation and ticket sales  platform Ticketmaster. Those partner layers will allow users to check out restaurants and events, respectively. However, those are still in the works and will be available “in the coming months.” The two going live Wednesday, “Explore” and “Memories,” come in-house from Snap.Explore is an expansion of the “Heat Map” which shows photos and videos from certain locations and serves as the portal for viewing stories featuring user-submitted content. Without the explore…
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