Snapchat unveils dynamic ads service for travel advertisers | PhocusWire

Snapchat has launched its Dynamic Travel Ads product to help brands create different ads according to their products and services.The social media platform says it will serve the most relevant ads to “Snapchatters” interested in travel, whom it claims are 37% more likely to book travel after seeing an advertisement.Snapchat says the ads have a number of unique benefits for travel advertisers including targeting according to a Snapchatter’s interest in travel and locally relevant campaign delivery using the company’s visitation data.The company says Etihad reduced the cost per flight search fourfold using the dynamic ads product and achieved “a 307% increase in ROAS (return on advertising spend) as well as a 76% decrease in cost per purchase compared to their non-dynamic campaigns.” Phil Dodwell, marketing media lead for Etihad, says the airline was able to “maximize relevance by matching customers to specific destinations, dramatically improving performance metrics across the booking funnel in the process.”He adds: “The prospecting solution in particular is currently the best-in-class catalog solution for dynamic travel ads on social, and we are extremely pleased with the results we have been able to achieve. We look forward to building on this approach in Q2 and beyond.”Meanwhile, Booking.com also reduced…
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