Snapchat Wait'll You See This AR ad being nightmare fuel for many – PiunikaWeb

One of the main Snapchat features are the AR filters. These can dramatically modify the appearance of the user (or the picture background) to offer eye-catching results without much effort. The company wants to make it clear that AR filters are a key part of the experience, or that seems to indicate a new ad focused especially on the different ways of seeing the world through AR lenses. However, it seems that the new Snapchat ‘Wait’ll You See This’ commercial was ‘overly creative’, crossing the line of uncomfortable, terrifying, and even being considered ‘nightmare fuel’ by many users. Snapchat ‘Wait’ll You See This’ ad highlighting AR being ‘nightmare fuel’ for many The Ad in question premiered during the Bengals vs. Kansas City Chiefs game. A few minutes later, it was also uploaded to the official Snapchat account on YouTube. For more context, here’s the full ‘Wait’ll You See This’ Snapchat ad: After the ad publication, the reactions did not wait. Apparently, the effects used, the design of the characters and their expressions, among other things, were ‘too much’ for many. Basically, multiple reports indicate that the public felt discomfort while watching the commercial. Source So let me get this straight.
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