| Updated: Wednesday, February 16, 2022, 13:03 [IST] Snapchat, formerly an ephemeral messaging software, is attempting to establish itself as a revenue-generating platform for creators. Snap said that mid-roll commercials for Snap Stars will be introduced during Snapchat stories (which is what the platform calls its biggest creators, who must apply for the Snap Star distinction).Access To Snapchat’s New FeaturesThe Verge reports that Snapchat has provided access to a new feature to a few of its artists in the United States. Adverts that appear in the middle of user-created Stories are being tested by the platform. Because the app makes money from advertisements that are seen by the creator’s audience, it plans to share the revenues with them as well.Snap Stars, who are verified creators with huge followings on the app can use the functionality right now. A gold star indicates a Snap Star account on Snapchat. While the tool is presently limited to a few of these accounts, The Verge reports that it will be rolled out to a wider audience in the coming months.Snapchat producers will be able to profit from ad revenue on Stories for the first time ever. Previously, the app allowed…
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