Snapchat's 'Digital-Well Being Index' indicates positive social media experience for Gen Z

Instant messaging app Snapchat marked the 20th anniversary of Safer Internet Day on February 7 with the first-ever Digital Well-Being Index (DWBI). This report is a measure of Gen Z’s psychological well-being in the online space. Snapchat’s inaugural DWBI shows that India earned the highest score amongst other countries which included — the US, the UK, Australia, France and Germany. Here are more details:What is the Digital Well-Being IndexSnapchat’s inaugural DWBI studies Gen Z’s psychological well-being in the online domain. This index is a measure of the Indian Gen Z and other participating countries’ population’s digital well-being.How was the index measuredThe company claims that the index is based on more than four decades of subjective well-being research. It also draws from the responses from over 9000 Gen Z respondents from over 6 countries (India, the US, the UK, Australia, France, and Germany). This helped the company to gain insight into how teens and young adults are faring online. The index will also created to help inform Snap’s recently released Family Center. Inaugural DWBI reading: What it saysSnap’s first DWBI for the six markets stands at 62. This can be considered an average reading on a scale of 0 to 100.
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