Snapchat’s New ‘AI Clips’ Turn Photos Into 5-Second Videos – WeRSM

Snapchat is doubling down on AI creation with the launch of AI Clips, a new Lens format that transforms a single photo into a short video. Announced as part of Lens Studio, Snapchat’s platform for building AR and AI-powered Lenses, the feature introduces a more structured approach to generative video, one that’s designed for speed, accessibility, and distribution. AI Clips allow users to upload a single photo and instantly turn it into a five-second video. But unlike open-ended text-to-video tools, Snapchat is taking a closed-prompt approach. Instead of typing anything, users interact with pre-designed Lenses created by developers. Each Lens comes with a specific concept or scenario. Think walking down a red carpet, appearing in a stylized cinematic moment or even dropping into a themed environment. Users simply tap the Lens, upload their photo, and Snapchat handles the rest. Built for creators, not just users The real play here is on the creator side. Snapchat says Lens developers, both experienced and new, can build and publish these AI-powered experiences in minutes directly within Lens Studio, without relying on external tools. This lowers the barrier to entry significantly, turning AI video creation into something that’s: Template-driven Repeatable Scalable across audiences More
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