Snapchat's Saudi popularity is 'extension of social fabric': Executive | Al Arabiya English

Snapchat’s popularity in Saudi Arabia is an “extension of the social fabric” of the country, a top executive from the company told Al Arabiya English. For the latest headlines, follow our Google News channel online or via the app.The social media app is unique in allowing users to share messages, photos, and videos that disappear after being viewed, with no ‘likes’ or comment sections. It is one of the most popular apps in the Kingdom, with more than 22 million monthly active users, according to Europe, Middle East, and Africa President Ronan Harris. This is the equivalent of 68 percent of the population of the Kingdom using the app at least once a month. Part of the platform’s popularity can be explained by the way it appeals to Saudi culture, according to Harris, which places high importance on family values and privacy. “You want to create a place where your most personal and important conversations happen with the relationships you care about most, you don’t want to feel like that there’s somebody looking over your shoulder or that there’s even a threat of it,” Harris explained. Asked about the massive popularity of the app in Saudi Arabia, Harris said: “I
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