Social media app Yubo launches first global ad campaign, with an eye on Australia

Gen Z-focused social media app Yubo has launched its first global advertising campaign, with investment in Australia to boost local growth. The platform says it has more than 40 million Gen Z users around the world, including 1.1 million in Australia. Its new campaign, Friends, Not Followers, aims to push its image as a social media platform without the social pressure. The global campaign includes investment in Australia, with Yubo saying it wants to boost the local growth it’s seeing. The campaign will run for two weeks in Australia with 175 out-of-home ads and 82 Xtrack TVs across major train stations in Sydney, Melbourne, Brisbane, Perth, and Adelaide. Yubo has also partnered with livestreaming service Twitch to roll out digital advertisements across its platform. The roll out will see pre-roll advertisements, a homepage takeover and Show & Tell influencer program that will consist of a two-hour livestream with Twitch streamers that will engage with its community around the Yubo brand. “I read that people with more than 200 followers are more likely to say they felt pressure about the way they look than those with fewer followers,” says Yubo founder and CEO Sacha Lazimi. “This resonated with me – so…
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