Social Media News Roundup: Cannes Lions Festival Edition – Alist Daily

This week in social media news from the Cannes Lions Festival, YouTube releases its 2022 Culture & Trends Report, Meta debuts two new Horizon Worlds, Snapchat and British Vogue unveil an AR exhibition and more. YouTube Finds Gen Z Prefer Personally Relevant Content More Than Viral Content According to YouTube’s 2022 Culture & Trends Report—which the platform released at the Cannes Lions Festival and includes an analysis of hundreds of trends and Ipsos surveys worldwide—pop culture is becoming more individualized as indicated by 65 percent of Gen Z who agree that content that’s personally relevant to them is more important than content that goes viral. In addition, 78 percent of people agree that they use YouTube because it serves them with content that’s personally relevant to them. Why it matters: Pop culture is morphing into internet culture and YouTube says three main things are driving its evolution. First, that fan communities that once used to be a side effect of entertainment are now central to the entertainment experience. Second, the production and consumption of remixable content like memes is a key way young generations are participating in pop culture. And third, comforting and nostalgic content has become increasingly valuable for…
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