Social Media Star of The Week: Anirudh Deshmukh – Hindustan Times

The HT Brunch cover star wins for becoming an international app icon, and being the first one at that! Anirudh Deshmukh (above) was picked as the next face of the Clubhouse app Updated on Nov 13, 2021 09:21 PM IST Remember the HT Brunch Clubhouse cover? One of our cover stars has now become the face of audio-only app, Clubhouse, on a global level. “The cover shoot for HT Brunch got the ball rolling,” says musician and host Anirudh who was in Goa this October when Clubhouse emailed to say that they had picked him as the next face of the app because of the community he brought together within six months. “They told me that they liked the fact that there was a positive vibe, irrespective of numbers,” the 29-year-old says about his room, Late Night Jam.Cover to coverWhen the app updated with his face as the icon, reality hit. “Musicians I look up to, like Raj Shekhar, Kamakshi Khanna and Mohan Kanan, said they were happy with the Indian representation. International communities have invited me to join. But this achievement isn’t just mine. It feels like a collective achievement of the members,” says Anirudh, who switched from working…
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