Social Selling: How it Works and 10 Tips to Optimize Your Strategy

Social media is a pretty big deal in 2020. It was a pretty big deal back in 2010! But now, even more so.Literally billions of people spend hours a week, sometimes hours, a day scrolling through their social media feeds, engaging in content that interests them.Businesses came to realise pretty quickly that social media is a pretty useful tool to reach their potential customers.Social selling was born as a way to communicate with potential customers through social media, in a way less obtrusive way than traditional marketing.So how do we do this?What is Social Selling?Social selling is the use of social media to research, find, and understand sales prospects, to network and engage in conversations in online communities with them, to build and strengthen relationships.“Social selling is taking out the pitching component of sales. You’re creating conversations about your product and services which organically can produce sales conversations.” (LinkedIn)The aim is to provide value to prospective customers through answering questions, responding to comments and sharing content related to your area of expertise.Anyone prospect can be anywhere throughout the buying process — from awareness to consideration. The idea is to consistently provide value, so you are the first person or brand a prospect…
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