Spotify Close to Launching HiFi Premium Subscription: Report – Billboard

The more expensive tier, which the company first floated in early 2021, would be launched first outside the United States, according to Bloomberg. Spotify Rafael Henrique/SOPA Images/LightRocket via Getty Images After a lengthy delay, Spotify is reportedly planning to launch its high-fidelity subscription tier later this year. The audio streaming service first introduced the idea of a Hi-Fi audio offering in 2021, and is referring to the program internally as “Supremium,” Bloomberg reports. A more expensive subscription service would address two ongoing issues for the streaming company by bringing in more revenue and addressing calls from investors and the music industry to raise its prices. A Spotify spokesperson declined to comment by email, saying the company does not have anything “new to share at this time.” “At Spotify, we are constantly iterating and ideating to improve our product offering and offer value to users,” a Spotify spokesperson wrote in a statement. The service would present music in a “CD-quality, lossless audio format” to subscribers’ devices and Spotify Connect-enabled speakers, the company said at a presentation in 2021. Spotify currently charges $15.99 per month for a family plan and $9.99 monthly for an individual premium account in the United States, a
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