STG Expands Forged Cigar Company and General Cigar Company | Cigar Journal

Scandinavian Tobacco Group (STG) announces today that the company has expanded its Forged Cigar Company and General Cigar Company field sales organizations to include new senior leadership positions and new sales territories to provide stronger customer service and support its growing brand portfolio. Gene Richter, Vice President of Sales for STG North America said, ”As we integrate the Alec Bradley cigar brands and continue to grow STG’s handmade cigar portfolio, we are taking proactive steps to ensure we are well-positioned to support our brands now and into the future. With a larger team and increased coverage, we will be better equipped to serve the demands of our valued retail partners.” The Forged Cigar Company sales organization has been expanded to include two new leadership roles and five new selling territories. Michael Serota, former head of sales for Alec Bradley, will assume his new role as Forged Cigar Company’s South Region Sales Manager. He will oversee six sales representatives including two new hires, and report to Sean Hardiman, National Sales Manager of Field Sales. Michael had been with Alec Bradley for twelve years during which time he developed strong relationships with the trade and advanced his career through roles of increased
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