Teads, the Global Media Platform, announced the winners of the first Teads Awards Grand Prix. Judged by a prestigious panel of marketeers, the awards celebrate the best in mobile creativity from around the world. Judges included:Meredith Herman, VP global marketing services, GSKKristen Colonna, VP marketing enablement, Pernod RicardNicolas Comestaz, VP global media, COTYKimberley Gardiner, senior vice president marketing, VW of AmericaKenneth Wilhelm, director portfolio, Nestlé Purina North AmericaJustin Baum, creative director at LenovoAfter 6 rounds of awards over the past 12 months, the Grand Prix Awards served to surface the best in class of mobile advertising. The winning creatives were selected from more than 3,000 submissions from 30 markets across US, LATAM, EMEA and APAC, making the Grand Prix a true celebration of collaboration, creativity and innovation in the digital space.Awards were split across 3 categories: Best Optimised Display, Best Optimised Video and Best Optimised Campaign through L’Atelier. L’Ateliers are Teads’ proprietary creative workshops – bringing brand and agency teams together with Teads Studio’s designers, developers and creative strategists in focused sessions. By bringing all key stakeholders into one session, L’Ateliers are a unique, energising, environment where digital assets can be matched against campaign KPIs and created in real-time.The winners…
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