Tencent Is Developing A Social App Called M8 – Pandaily

On August 2nd, Tencent is internally developing a social app called “M8”, created by the QQ team. It is positioned as a map-based virtual social product, targeting young people in the social networking field. This product may begin external testing in August. This is Tencent‘s heavyweight social product developed again after a two-year hiatus. Between 2019 and 2021, Tencent tried nearly 10 social products in various fields, but none of them grew successfully. Since then, Tencent has not independently launched any social products until the creation of this new social app called “M8”. In the past two years, while Tencent‘s social media platform has been relatively quiet, there have been tremendous changes in the domestic social product landscape. The focus of social interaction has gradually shifted from traditional social media to new forms centered around AI and metaverse. As the dominant social media giant in China, Tencent will certainly not miss out on the social changes brought about by this wave of technological innovation. With the emergence of the “M8” app, it also signifies Tencent‘s return to the competition in the social arena. From what we can see now, this product is more aligned with the concept of metaverse, indicating
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