The best cinema ads of 2022 – Campaign

The Digital Cinema Media Awards, which is run in partnership with Campaign, made a welcome return after a two year hiatus. Leading figures from the media and advertising worlds came together at Bafta in London’s West End to celebrate the best of cinema advertising over the past 12 months.This year’s Awards showcased greater cinematic innovation than ever before with brands embracing all that cinema offers. “It is so good to bring back the Digital Cinema Media Awards this year and shine a light on the best of the best work, which is inspired by great media ideas that showcase the powerful use of cinema,” said Karen Stacey, DCM CEO.The full list of winners follows below:Grand PrixCategory winner: Best Bespoke for Cinema Campaign’Frighteningly Good: How Disney+ jump started their 18+ audience’ Disney+ The Walking Dead/Publicis Imagine“This campaign was a brilliant example of using cinema’s unique and immersive environment to target a specific audience to drive a change in brand perception. It was a really powerful, brave and innovative use of the channel, making it an engaging and impactful experience for the captive cinema audience.”After launching in March 2020, Disney+ had quickly become established as a family entertainment streaming service in the…
Read More