THE DEVIL IS THE NEW INTERN AT DORITOS AND LINKEDIN USERS CAN'T GET …

The first-of-its-kind exclusive LinkedIn campaign tells an evolved brand story with rich content that uniquely engages the audiences In another first, cameos of PepsiCo India employees in the Devil’s LinkedIn Vlog features them as influencers of the campaign The one-of-a-kind campaign has garnered an overwhelming response from industry experts, influencers and brand fans across LinkedIn Watch here:(Link to the Devil’s vlog) NEW DELHI, 7 APRIL, 2023 (GPN):  True to its bold style, Doritos, the world’s number one Nacho Chip brand* is taking social media by storm with an innovative LinkedIn campaign for their latest offering – Doritos Sizzlin’ Hot. The two-minute-long campaign video is a LinkedIn-first ad that has left viewers in splits and has been appreciated by one and all for its creativity, differentiated strategy and clutter breaking visuals. Keeping with its fiery persona and unmatchable comic timing, the brand has given the Devil a humorous spin, capturing his ‘Sizzlin’ Hot’ experience as an intern at the PepsiCo India headquarters. The Devil – Founder & CEO at Hell, lands an internship at Doritos after learning that ‘Hell’ has lost considerable market share since Doritos Sizzlin’ Hot has become the hottest thing. As an excited intern, he posts a vlog showing off his social skills, interacting with colleagues across
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