The Facebook Post That Should Scare Radio

I recently came across a Facebook post of a man in his 40s who was seriously considering leaving his current career and becoming a radio personality. That post should scare everyone in this industry. Not because of the question, but because of the answers. What got my attention were the comments and words of “advice”, following the post, from those in and NOT in the industry. Allow me to share a few, anonymously, of course: It’s a bad time to join that industry. Even the big-time veterans are getting let go. Large radio companies are layoff factories right now. Many extremely talented radio people are either struggling to find work or have just decided to change career paths. Not worth the time, major effort, and money for embarrassment! Corporate bean-counters consider talent and creativity a bottom-line problem that must be eliminated. Every year, they slash more and more. It’s bare-boned now. Sounds “interesting”. Now… what are you gonna live on? I got fired once in ‘92 and couldn’t rebound into a new gig. Ended up finishing up my college degree and transitioned into a medical sales career. I couldn’t even imagine trying to earn a living in radio now. Since
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