The Globe and Mail and two other news organizations sign Facebook partnership

Facebook Inc. has struck partnerships with three Canadian publishers, including The Globe and Mail, to expand a platform that sees the social network pay for news content. As part of an initiative to ensure its 24 million Canadian users have access to reliable, authoritative news, Facebook has added The Globe, Glacier Media Inc. and Black Press Group Ltd. to a multiyear partnership called the News Innovation Test. Facebook launched the project in May with 14 domestic publishers and plans to begin supplying content in September. New initiative will see Facebook pay 14 Canadian media outlets for content “This project has enormous value to Facebook users looking for news,” said Kevin Chan, the company’s global director and head of public policy in Canada. He said the Menlo Park, Calif.-based technology firm decided to pay for third-party content because “Facebook is part of the news ecosystem.” Under the agreement, Facebook pays publishers for the right to offer users links to content on specific topics, initially including coverage of the pandemic and climate science. The agreement allows Canadian news organizations to determine whether Facebook users must subscribe to their publications in order to access their stories. News organizations can also sell advertising around…
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