The Goal is Not to Be Viral: How LinkedIn has Changed Its Virality Ethos and Feed Algorithm

Social media platforms are in a state of constant flux and evolution. As a result, the techniques used by businesses to succeed on these platforms, whether that be content creation or social media listening tools, are changing as well. LinkedIn is one of the oldest social platforms, and it remains one of the most unique. While most social channels are about entertainment and socialisation, LinkedIn is about work and corporate culture. To reflect this, LinkedIn has recently changed its algorithm in an attempt to stop things from going viral in a way that doesn’t reflect LinkedIn’s core values. Read on to find out more. LinkedIn is Growing An important thing to note is that LinkedIn is getting bigger. In Q1 2023, the platform had 930 million registered users, an increase from the total of 822 million recorded in the same period the previous year. However, as more and more people join the platform, LinkedIn owners have expressed concerns that it could be slowly turned into a new Facebook or Twitter. To prevent this from happening, LinkedIn took a drastic step. It made changes to its recommendation algorithm to reduce entertainment or personal content and cut back on incidents of virality.
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