The great Netflix-YouTube love story

Content creators are promoting Netflix content with different video properties on its YouTube channel. A deep dive into the OTT platform’s YouTube play.A consumer in any part of India today is spoilt for choice when it comes to streaming video content. A viewer can choose to watch a documentary on Netflix or consume content created by independent creators on YouTube.The two platforms complement and compete with each other in different ways. Netflix’s mobile plan competes with content on YouTube. But Netflix is leveraging YouTube’s audience and platform to promote the content that it has behind paywall on its OTT platform.The difference between YouTube and Netflix’s platform is ultimately this. With Netflix, a user can’t access any content without a basic subscription. YouTube works with an ad-based revenue model – in which paying for a subscription makes the ads go away. Ads are also how independent content creators earn money – creators get paid when an ad plays before their videos.Netflix’s YouTube channel is home to a variety of content. Ranging from movie clips and trailers, music videos, reaction videos to ‘top 5’ style content pieces.Here’s some examples of work they’ve done with YouTube content creators and influencers.Netflix also collaborated with…
Read More