Do you remember the Kylie Jenner lip challenge in 2015? The internet went under her spell as countless teens took to social media to share videos of themselves suctioning their lips inside a shot glass, hoping to recreate Kylie’s voluptuous (and artificial) lips. The results of the challenge were grotesque: Participants would end up with bloodshot, bruised and swollen lips, and some teens were sent to the ER for their injuries. Looking back on the challenge six years later, I have come to realize that a trend I initially found hilarious as a child was, is in fact, a symptom of a much larger issue: the mindless replication of the Instagram look. What is the Instagram face? Go on the Instagram Explore Page, and you will soon find out. Most women able to garner fame and praise through their appearance on social media have very similar faces; it is as if their features follow a specific template. Based on my observations as an avid social media user, the “look” often includes: A youthful, heart-shaped faceA small button nose with an upturned tipFull lips with a defined philtrumFull, but well-groomed browsUpturned, cat-like eyesA defined, forward-pointing chin and a chiseled jawline to…
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