The Italian Competition Authority Imposes Interim Measures in its Abuse of Dominance Case …

As previously covered on this blog , Meta recently decided to integrate its AI assistant (Meta AI) into its WhatsApp platform, introducing the ability to chat to Meta AI at various points within the WhatsApp app. Its conduct raised eyebrows as a potential abuse of dominance, and later became the subject of an investigation by the Italian Competition Authority (the AGCM). This blog post covers two subsequent developments of that case, Meta’s decision to double down on its behaviour by updating its terms to stop third parties offering rival AI assistants on its platform, as well as the AGCM’s subsequent decision to expand the scope of its investigation and impose interim measures aiming to prevent further harm to competition. To recap: the AGCM’s investigation On the 30th of July 2025, the Italian Competition Authority (AGCM) filed Case A576 against Meta for deciding “to pre-install its artificial intelligence service [(Meta AI)] on the WhatsApp app”. As detailed in a previous post , Meta’s decision to integrate its AI assistant into WhatsApp was a fairly clear cut abuse of dominance case, so the AGCM’s decision was relatively unsurprising. To briefly recap, AGCM alleges that WhatsApp is dominant in the relevant market for
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