The Next Frontier For Gaming Is Your Smart TV

Plenty of ink has been spilled covering the competition between TV programming and video games for the attention of today’s audience.  But according to a range of research reports compiled by gaming and esports media company Subnation, those lines are beginning to blur… to the potential benefit of connected TV devices and platforms.  Subnation recently co-published a map of the “Gaming Omniverse” with media pundit and professor, Evan Shapiro. (You can see Shapiro’s map of the Connected TV Ecosystem, exclusively on TV[R]EV, here.) The company has since expanded that map of the gaming world with a compilation of compelling research illustrating how gaming-related content could be the next frontier for forward-looking TV programmers.  The takeaway from this presentation, which Subnation shared with TV[R]EV, is that gamers don’t just play video games, they consume gaming content in notable volumes.  Yes, gamers are defined by playing games, to the tune of 8 hours and 27 minutes a week, according to a survey by Limelight Networks. But that same study showed that gamers on average (across all age groups) spend an additional 3 hours a week watching other people play video games, and nearly as much time watching esports tournaments.  That’s on par…
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