The social network twentysomethings love? LinkedIn actually – The Times

On a recent hungover Sunday, I lost half an hour to social media. So far, so normal. In my experience, there are few things a dehydrated, dopamine-deprived brain craves more than a quick hit of other people’s lives. But I wasn’t sitting slack-jawed on Instagram — my usual poison of choice — or doing a gloom-scroll through Twitter/X to examine civilisation’s latest bin-fire at close range. I was on LinkedIn.To clear up a couple of things: I’m not looking for a new job, and I wasn’t lost. I was on a mission, of sorts: to sate my social media craving with something cheerful, or at the very least blandly interesting. Mission accomplished. I nodded with pleasure when I spotted a dear friend had updated their profile with a big new job, read with (some) interest an article about ChatGPT, and finished with a bit of light recon on an old university acquaintance, though at that point I logged out to avoid leaving a telltale trace.Eccentric? Hardly. According to figures from DataReportal, millennials like me (I’m 33) use the platform more than any other demographic: 26 per cent of women aged 25-34 are on there, and 34 per cent of men.
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